Tuesday, May 03, 2005

The New MTV

Sirius Satellite Radio Inc. is latching onto the "podcasting" phenomenon, launching a show later this month that will feature a daily selection of the increasingly popular do-it-yourself audio programs.

The show, which Sirius was expected to formally announce on Monday, will begin broadcasting weekdays on May 13. It will be hosted by Adam Curry, the former MTV personality who helped create the technological tools that allow podcasting to work. The show will be broadcast on Sirius channel 148, a talk-radio station that does carry commercials, unlike Sirius' all-music channels.

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