Selling The Presidency

Since 1998, the Wisconsin Advertising Project (WiscAds) has undertaken research initiatives to document how candidates, political parties and special interest groups communicate with voters. Initially, WiscAds studied campaign advertisements in the nation’s 75 largest media markets by collecting and analyzing all political advertisements aired on broadcast and cable stations. For the 2002 electoral cycle, the project increases in scope to the 100 largest media markets. This unique database contains information on the airing of over 1.5 million ads between 1998 and 2002.